Legal
Privacy Policy
What we collect when you use UReditor, why, who sees it, how long we keep it, and your rights.
Last updated
Who we are
UReditor is run by the company below. We decide how your personal data is used, so we are responsible for it.
Lereve Media
Dubai, United Arab Emirates
What we collect
- Your account: your email address, your answers to the first questions, your brand page (name, colours, spellings, closing-screen text), your plan, credits and orders.
- Your footage and edits: the files you upload, your brief, the styles and choices you pick, your change requests and "Ask the editor" questions, and what our system makes from them: a transcript of the words spoken, previews, waveforms and frame strips, face and framing analysis used to frame your shots, drafts, and the finished video.
- The media upload agreement: the words you agreed to and their version, the time, your IP address and your browser.
- Payments: payments are taken by our payment provider. We never see or store your full card number. We keep what the provider tells us: amounts, dates, the plan, its own ids for the payment, refunds and disputes. If you save a card for your free video, Stripe keeps the card; we store only Stripe's reference to it, its brand, its last 4 digits and a scrambled copy of its fingerprint, so that each card gets one free video.
- Technical records: sign-ins, with their IP address and browser; a record of what happens in your account, with no IP address, browser or anything you typed; our web server's logs of visits; and how you found us, meaning the website that sent you and any campaign tags in the link.
- If you try an edit before signing up: your video, what you chose and the record of your media upload agreement, linked to your browser by a cookie.
Why we use it, and our legal basis
| Use | Legal basis |
|---|---|
| Make, deliver and support your edits; run your account, plan and credits | Our contract with you |
| Take payments and keep payment records | Our contract; tax law |
| Keep the record of your media upload agreement, to show what you agreed to in a rights dispute | Our contract; our legal claims |
| Security, abuse prevention, one free video per person, and counting how people find and use UReditor | Our contract with you, to run a safe and working service |
| Service emails (sign-in, your edit is ready, reminders about your video) | Our contract |
| Counting visits (analytics cookies) and measuring our adverts (marketing cookies, and the events our server sends to Meta, TikTok and Google) | Your consent, given in the cookie banner and withdrawable at any time |
We don't send marketing emails today. If we start, we will ask you first, and each one will have an unsubscribe link.
A person on our team can look at your footage and edit only to make, check or fix your edit, or when you ask for help. No decision with legal effect on you is made automatically.
Artificial intelligence and who sees your data
Your edit is made by our own system on our own server, with help from AI services. We never sell your data. We share it only with the providers that make your edit and run the service:
| Who | What they receive | Why |
|---|---|---|
| VSHosting s.r.o., Prague, Czech Republic | Everything above: they host our server | Hosting |
| Anthropic (Claude), USA | Your video's transcript, your brief, choices and change requests, still frames from your video, your "Ask the editor" questions | Planning, building and checking your edit |
| Atlas Cloud | The same text, only when Anthropic can't answer and a backup model is used | Backup AI models |
| Stock media libraries such as Pexels, Pixabay, Unsplash and Openverse | Search words chosen for your edit. No footage and no account details | Finding b-roll, images and sound |
| Stripe, and Ziina where we offer it | Payment details, your email | Payments, once real payments are on |
| Hostinger | Your email address and the emails we send you | Sending email |
| Google (Analytics, Tag Manager, Ads), USA | Only if you accept the matching cookies: your visit and what you do on the site, a hashed email for sign-ups and purchases | Counting visits and measuring adverts |
| Meta (Facebook, Instagram), TikTok | Only if you accept marketing cookies: the advert you came from, your browser's cookie ids, and a hashed email for sign-ups, trials and purchases | Measuring adverts |
| Authorities | What UAE law requires | Legal duties |
Transcription (turning speech into text) and malware scanning run on our own server. No outside company receives your audio for that.
How long we keep it
How long we keep your files
Where your files are. On our own server, operated for us in Prague, Czech Republic. A copy of our database backups (never your footage or videos) is also kept on a computer used by our team, which may be outside the UAE.
Project files - the footage you send and our working files for a video (previews, waveform and frame strips, transcripts' working copies, and the face and framing analysis we use to frame your shots): kept while we edit and while you can still ask for your free change, then deleted 30 days after you approve the video, or sooner if you delete them. We email you at least 3 days before, so the deletion can come a few days later than that. A video waiting for your approval isn't deleted: approval starts the 30 days. We are not a backup of your originals: keep your own copy of your footage.
Your finished videos: kept until you delete them or your account. A video that stopped: a video refunded or cancelled, or an upload left unfinished, is deleted whole 30 days after the refund or its last activity. We email you first, and a person looks at one still holding credits.
A video still being made: you can delete it from your account once it's finished; to have it deleted sooner, write to us at info@lerevemedia.com and we stop the work and delete it.
Records of what happens in your account: when you sign in, order, upload, pay or approve a video, our server records what happened and when (never your IP address, your browser or what you typed). We keep these records for 400 days; if you delete your account, they stop being linked to you at once.
Sign-in and mail records: your sign-ins (with the IP address and browser they came from) are deleted 30 days after they end, and sign-in links and codes 1 day after they expire. The text of the emails we send you is deleted 90 days after we send it (a sign-in email's after 1 day); we keep only who it went to, its subject and when. What a payment provider sends us about a payment is cleared 90 days after we process it.
When something is deleted, it is removed from our servers, usually within minutes and always within 7 days. Videos you upload are not in our backups. Encrypted backups of our job and account records, which can include the transcribed words of your video, are kept for up to about 8 months on our server, and an encrypted copy of them on a computer used by our team has no deletion schedule yet. Records of what you paid are kept for 7 years after the end of the financial year, as tax law requires.
AI services: to plan, build and check your edit, your video's transcript, your brief and choices, and still frames from your video are sent to Anthropic, and to Atlas Cloud when a backup model is used, which process them for us.
- A try before sign-up: up to 24 hours from when you started, then all deleted. If you sign up in that time it becomes part of your account.
- The record of your media upload agreement: while you have your account.
- Web server logs: up to 15 days.
Where your data is stored
On our server in Prague, Czech Republic, outside the UAE. AI and payment providers process data in the countries above, including the USA. An encrypted copy of our database backups, never your footage or videos, is kept on a computer used by our team, which may be outside the UAE.
Security
Connections are encrypted (HTTPS). Staff access needs a second sign-in step. Every upload is scanned for malware. If a breach puts your data at risk, we will tell you and the UAE's data protection authority as the law requires.
Your rights
Under the UAE's data protection law you can ask us, free of charge, to tell you what we hold and give you a copy, send it to you or another company in a machine-readable format, correct it, delete it, restrict or object to a use, or withdraw consent. Most of this can be done in your account. Otherwise email info@lerevemedia.com. We act within 7 days of confirming it's you.
Complaints
Tell us first at info@lerevemedia.com. You can also complain to the UAE authority responsible for data protection at the time.
Children
UReditor is for people aged 18 or over. Someone under 18 may appear in footage only with their parent's or guardian's consent.
Changes
We change the date at the top when this policy changes, and email you before a change that affects how we use data you already gave us.